Travel Compositor Launches: Dora, AI-Powered Smart Booth to Transform Travel Sales at ITB Berlin 2025

Friday, February 28, 2025

Travel Compositor, a leading Spanish provider of SaaS-based booking engine solutions, has announced the launch of Dora, an innovative AI-driven interactive booth set to transform tourism distribution. This game-changing technology will debut at ITB Berlin 2025, the world’s premier travel trade show, from March 7-11.

Developed over 18 months of intensive R&D, :Dora integrates AI, virtual avatars, and voice recognition to provide automated, interactive, and user-friendly travel booking experiences. Designed for placement in travel agencies, hotels, airports, and tourism offices, this smart tourism point of sale (POS) extends the reach of travel businesses without the overhead costs of additional staff or office expansions.

A Breakthrough in Tourism Sales & Distribution

:Dora’s cutting-edge capabilities align with global tourism trends, supporting the objectives outlined by the European Commission’s Digital Tourism Strategy and Spain’s Tourism Innovation Agenda. The AI-powered kiosk offers:

• 24/7 automated travel booking assistance via a virtual avatar assistant
• Seamless voice and touch-screen interactions
• Integration with travel agencies’ existing reservation systems
• Enhanced cross-selling and upselling opportunities
• Valuable data analytics on customer preferences and behavior

According to Manuel Aragonés, CEO of Travel Compositor, :Dora is the company’s first integrated hardware-software innovation designed to enhance customer engagement while revolutionizing how travel businesses connect with consumers.

AI-Driven Personalization for Travel Agencies & Hotels

Designed for flexibility across multiple business models, :Dora can be customized to match a travel agency’s brand identity, services, and customer preferences. Its AI-driven recommendations enhance the traveler’s booking experience, aligning with global smart tourism initiatives such as the UNWTO’s Digital Tourism Framework.

From large hotel chains to boutique agencies, businesses can leverage :Dora to enhance operational efficiency while offering travelers a next-generation, interactive booking experience.

A New Era in Travel Distribution

As the tourism industry continues to digitally transform, Travel Compositor’s :Dora represents a major step forward in AI-powered tourism sales. Its physical presence, combined with AI-driven virtual assistance, makes it a natural evolution in tourism distribution—bridging the gap between digital booking platforms and in-person travel sales.

Experience :Dora at ITB Berlin 2025

Visitors to ITB Berlin 2025 can experience live demonstrations of :Dora at Stand 147, Hall 5.1. The Travel Compositor team will be available to showcase its capabilities and discuss implementation opportunities for travel businesses.

With the launch of :Dora, Travel Compositor cements its position as a pioneer in intelligent travel distribution solutions, helping businesses adapt to evolving consumer expectations through AI-driven innovation and smart automation.